http://www.wallaceadvertising.com/faq/frequently_asked_questions.html 2009-11-29T11:28:12.042-08:00 http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question 2009-11-29T11:28:12.042-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question101 2009-11-29T11:28:11.705-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question102 2009-11-29T11:28:11.536-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question103 2009-11-29T11:28:11.393-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question104 2009-11-29T11:28:11.114-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question105 2009-11-29T11:28:10.882-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question106 2009-11-29T11:28:10.640-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question107 2009-11-29T11:28:10.432-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question108 2009-11-29T11:28:10.032-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question109 2009-11-29T11:28:09.673-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question110 2009-11-29T11:28:09.497-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question111 2009-11-29T11:28:09.289-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question112 2009-11-29T11:28:09.050-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/frequently_asked_questions.html#Question113 2009-11-29T11:28:08.089-08:00 answer FaqMaker http://www.wallaceadvertising.com/faq/http://en.wikipedia.org/wiki/Landing_page 2009-11-28T23:55:41.886-08:00 <span style="font-size:13px; ">In </span><span style="font-size:13px; color:#002CA8;"><a href="http://en.wikipedia.org/wiki/Internet_marketing">online marketing</a></span><span style="font-size:13px; "> a </span><span style="font-size:13px; font-weight:bold; ">landing page</span><span style="font-size:13px; ">, sometimes known as a </span><span style="font-size:13px; font-weight:bold; ">lead capture page</span><span style="font-size:13px; ">, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.<br />In </span><span style="font-size:13px; color:#002CA8;"><a href="http://en.wikipedia.org/wiki/Pay_per_click">pay per click (PPC)</a></span><span style="font-size:13px; "> campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, marketers can measure advertisement effectiveness based on relative </span><span style="font-size:13px; color:#002CA8;"><a href="http://en.wikipedia.org/wiki/Click-through_rate">click-through rates</a></span><span style="font-size:13px; ">.</span> FaqMaker